Vinayak Varma

My friend +Rolf told me sometime early last year about this new brewpub that he was putting a little money into, and how he's looking for someone to paint some murals for them. One thing led to another and I found myself doing all their branding and design work: from their logo (below) to mascots to graphics for their interiors, menu designs, the works. I'd been working on books and magazines for a really long time until then, and Brewsky really gave me a chance to flex my creative muscles and get back to working on spaces and branding and other collateral after ages.

This post showcases some of that work, including all ideation, copywriting, design and illustration.

The Brewsky logo: each letter contains hand-drawn symbols that add up to a big idea: you're welcome to try and decode it!